To remain relevant, Professor Pate urges media to produce relevant content, be online

Mohammed Kaka Misau

Managers of media industry in Nigeria have been challenged to embrace online Journalism as well as produce relevant content for them to remain relevant in the information sector.

A communication scholar, Professor Umaru Pate who gave the challenge while speaking during the zone B. meeting of Broadcasting Organizations of Nigeria, BON, held in Gombe state on Thursday, said technology is the enabler in the media industry.

The communication scholar while stating that any media that fails to invest in technology will lose out, also identified poor funding, content, technology, dynamism and credibility as some of the major challenges of the media.

Professor Pate who is the Vice-Chancellor, Federal University Kashere, Gombe state, noted that the media no longer make money because digital platforms have taken over advertisements.

He advised media organizations to equip their staff with training and equipment to be able to detect fake news.

He said as a result of internet, there is a rise in misinformation, disinformation and manipulation of information, among other negative trends.

Professor Umaru Pate also urged media organizations to give priority attention to the welfare of their staff.

According to him, journalists’ life should not be defined by poverty.

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